Gain deeper insights into player behavior and preferences
Take Control with Advanced Player Segmentation
Unlock the full value of your player data with Plaee's intelligent segmentation tools -
engineered specifically for sweepstakes platform.
Deliver personalized marketing campaigns with higher conversion rates
Tailor game offerings and features to specific player interests
Strengthen loyalty and retention with targeted engagement
Maximize ROI by focusing efforts on high-value segments
Feature-Rich Segmentation Toolkit
Empower your marketing and retention teams with powerful tools to segment, analyze, and ctivate player data effectively.
Multi-Dimensional Segmentation
Segment players across variables like activity
levels, spending habits, demographics, and in-
game behavior for more accurate targeting.
Detailed Reporting Suite
Measure what matters most with exportable
reports on player behavior, engagement,
campaign ROI, and more.
Custom Segment Builder
Build dynamic segments with a drag-and-drop
Real-Time Analytics
Track player behavior and segment performance as it happens, with real-time dashboards and alerts.
Automated Campaigns
Trigger personalized campaigns automatically
based on player behavior and segment shifts.
Multiple Segmentation Approaches
for Greater Impact
Leverage different segmentation models to gain 360° insights into your player base.
Benefits of Our Sweepstakes Platform
Understand player actions in-platform, such as:
Game preferences
Play frequency and duration
Bonus usage and responsiveness
01
Value-Based Segmentation
Focus on players by their economic contribution:
Lifetime value and profitability
Player acquisition costs vs. spend
Bonus dependency vs. organic spenders
Referrals impact
02
Lifecycle Segmentation
Engage players according to their journey stage:
New sign-ups
First-time Players
Engaged actives
Long-term loyal players
Players transitioning between segments
Users showing signs of high intent but no conversion
03
Demographic Segmentation
Group users by who and where they are:
Age, location, and language
Device and OS
Acquisition channels
04
Designed to Work Seamlessly Across All
Casino Models
Our segmentation engine is natively integrated with Plaee's sweepstakes platform.
Sweepstakes Casino
- Identify key conversion moments from free-to-play to currency purchase
- Tailor offers to boost sweeps coin redemption rates
- Align reward systems with player behavior trends
Frequently Asked Questions
What you need to know about our segmentation platform.
Basic setup can be completed in 2 weeks, with full integration typically within 4–6 weeks
No technical background is needed. The interface is built for marketers and product teams, with advanced options for analysts.
Yes, our API allows integration with CRMs, marketing suites, and analytics tools.
Dashboards and reports track KPIs like retention, LTV, campaign ROI, and engagement uplift.
Ready to Unlock Deeper Player Insights?
Contact us and discover how our advanced segmentation tools can drive your brand success.